Cookie policy, Consent Mode v2 implementation, advertising attribution parameters, and local telemetry storage keys.
Cosmetiva uses cookies and browser storage keys to maintain secure reception chat sessions, remember your privacy preferences, and evaluate Google Ads, Microsoft Advertising, and Meta Ads attribution under strict Consent Mode v2 signals.
01. Effective Date and Scope of This Notice
This Cookie Policy took effect on October 17, 2026. It provides an exhaustive, binding inventory of all HTTP cookies, local storage entries, session tokens, and marketing attribution parameters deployed on cosmetiva.click by Cosmetiva, operating at 1301 Barton Springs Road in Austin, Texas.
We maintain this disclosure in present-tense reality. This website is a live destination for commercial paid traffic, and all telemetry mechanisms described herein are active across our infrastructure.
02. Cookie Categories in Active Use
Every storage key and tracking token on cosmetiva.click falls strictly into one of three defined operational classifications:
- Strictly Necessary Storage: Fundamental to rendering pages, operating anti-spam form verification (honeypot fields), maintaining the live reception chat widget state, and storing your consent preferences. These keys cannot be disabled because the website cannot function securely without them.
-
Analytics Storage: Measures visit parameters such as time on page, protocol page navigation paths, and device viewport dimensions. These scripts are governed by the
analytics_storagesignal and are completely blocked until you provide affirmative consent. -
Advertising & Attribution Storage: Captures campaign click tokens (such as gclid, msclkid, fbclid) to measure conversion effectiveness on paid ads. These mechanisms are governed by
ad_storage,ad_user_data, andad_personalization, and remain strictly blocked unless affirmative consent is granted.
03. Inventory of Cookies and Storage Keys
The following table enumerates all cookies and local browser storage identifiers utilized on cosmetiva.click:
| Key Name | Provider / Host | Category | Functional Purpose | Duration |
|---|---|---|---|---|
site_consent_v2 |
cosmetiva.click (First Party) | Strictly Necessary | Stores the visitor's affirmative or declined consent selection. | 12 Months |
cosmetiva_chat_token |
cosmetiva.click (First Party) | Strictly Necessary | Maintains conversation continuity with reception across page loads. | 30 Days |
_ga |
Google LLC | Analytics | Distinguishes unique anonymous sessions for traffic analytics. | 13 Months |
_ga_* |
Google LLC | Analytics | Persists session state and interaction events in Google Analytics 4. | 13 Months |
_gcl_au |
Google Ads | Advertising | Experimentation cookie used by Google Ads conversion measurement. | 90 Days |
_uetsid |
Microsoft Advertising | Advertising | Captures visitor session click data on Bing / Microsoft ad campaigns. | 24 Hours |
_uetvid |
Microsoft Advertising | Advertising | Captures persistent visitor telemetry for Microsoft Advertising UET. | 13 Months |
_fbp |
Meta Platforms, Inc. | Advertising | Stores advertising attribution tokens for Meta (Instagram/Facebook) campaigns. | 90 Days |
04. Advertising Platforms and Click Identifiers
Cosmetiva purchases commercial search and display traffic. Google Ads, Microsoft Advertising, and Meta Ads deliver prospective clients to our website. When an ad click occurs, the hosting platform appends a cryptographic identifier to the URL string:
- Google Ads: Supplies the Google Click Identifier (
gclid). This identifier allows Google's conversion tag to record whether an ad click resulted in a submitted appointment intake on our server. - Microsoft Advertising: Supplies the Microsoft Click Identifier (
msclkid). This identifier correlates Bing network search impressions with intake submissions. - Meta Ads: Supplies the Meta Click Identifier (
fbclid) for campaign attribution from Facebook and Instagram feeds.
We explicitly disclose that neither Google, Microsoft, nor Meta has reviewed, certified, or endorsed Cosmetiva's esthetic procedures, skin treatments, or salon operations. The platforms provide marketing distribution channels only.
05. Consent Mode v2 Signals & Default States
In compliance with Google's updated advertising policies and global privacy regulations, Cosmetiva executes Consent Mode v2 across all landing pages. Upon initial script execution, the four operational parameters are set strictly to denied:
gtag('consent', 'default', {
'ad_storage': 'denied',
'ad_user_data': 'denied',
'ad_personalization': 'denied',
'analytics_storage': 'denied'
});
While these signals remain denied, tags transmit only cookieless pings that carry no persistent identifiers and cannot be used to track individual visitors across domains. Only after an affirmative user interaction ("Allow Storage") are these four signals updated to granted.
06. Exercising Consent Choices and Preference Management
When you first arrive at cosmetiva.click, a fixed consent banner appears at the bottom of the viewport offering two distinct actions:
- Allow Storage: Updates all four Consent Mode v2 signals (ad_storage, ad_user_data, ad_personalization, analytics_storage) to granted and writes
site_consent_v2 = "all"to your local storage. - Decline Optional: Keeps all four signals locked in the denied state, prevents the firing of optional marketing scripts, and writes
site_consent_v2 = "essential"to your local storage.
You can change or revoke your consent decision at any time. Click the control located in the footer of every page. Reopening this interface allows you to instantly switch your selection and withdraw previously granted permissions.
07. Consequences of Declining Optional Cookies
Cosmetiva does not use "cookie walls" or degrade service for visitors who decline optional tracking. If you decline optional storage:
- What Still Works: You can browse all 26 website pages, view treatment descriptions, inspect transparent price ranges ($20–$450 facials, $15–$235 body, $55–$160 scalp, $15–$85 nails), use the Protocol Lookup calculator, interact with the reception chat widget, and submit appointment booking requests without restriction.
- What Stops: Third-party advertising tags (Google Ads, Microsoft Advertising, Meta Ads) are blocked from placing or reading cookies in your browser. Telemetry measuring marketing performance is completely silenced.
08. External Advertising Platform Privacy Statements
For additional detail regarding how our advertising partners handle, encrypt, and store telemetry data under their own corporate governance frameworks, please review their respective global privacy policies:
- Google Ads & Google Analytics: Review the Google Privacy & Terms portal at policies.google.com/privacy.
- Microsoft Advertising (Bing Ads): Review the Microsoft Privacy Statement at privacy.microsoft.com/privacystatement.
- Meta Ads (Instagram & Facebook): Review the Meta Privacy Center at facebook.com/privacy/policy/.
09. Inquiries Regarding Cookies and Telemetry
If you have a question regarding a specific cookie, wish to inquire about local storage telemetry, or require assistance updating your consent configuration: